Veloskin supports Unmasked Mental Health LEJOG

On Sunday 15th August, the entire Veloskin team joined the Unmasked Mental Health team on Day 8 of their Lands End to John O'Groats (LEJOG) attempt.

With members of the Veloskin team having a close affinity to the UMH service, and having been based in the same offices, it was only natural that we support an endurance event to help these riders stay as comfortable as possible throughout their journey across Great Britain.

Andy Banks, owner and Director of Veloskin is joining both Doug Dennison and Logan Bonham Smith throughout their epic ride and the remaining members of the Veloskin team, Luis (Digital and Marketing) and Chris Iredale (owner and Director) caught up with the ride from Kirkby Lonsdale and made the (roughly) 100km ride to Carlisle in support of their efforts. Supported most ably by Robin Cunningham, who is driving the van between locations, collecting supplies and doing the washing!

A beautiful route was hampered only by a little light rain, but supported well by a favourable wind all day which meant they made good time, earning extra recovery ahead of their second week push. Extra shout out to Robin, who drove both Chris and Luis back to Kirkby Lonsdale after the trains let them down!

You can read more about their journey and why they're doing it below.

If you want to join them as well, don't hesitate to contact us or any of those linked above!


On the 7th August 2021, the Unmasked team will be taking on an epic challenge ... We’ll be cycling over 1000 miles across 14 days from Lands End to John O’Groats 

The 14 days it will take us to complete this journey represents the 2,739 women and men across the globe that will sadly die by suicide per day whilst on our ride. This equates to 38,346 people that will take their own lives whilst we are on our ride, so please help in offering some support to aid us in reducing this number as much as possible and promoting the message that Unmasked Mental Health aim to do every single day. 

We are looking for people to join us either for the full tour or you can join us for a stage or two, whatever suits you!Here’s the breakdown of each stage ... 

Day 1 Lands End to Bodmin - 64 Miles
Day 2 Bodmin to Tiverton - 73.32 Miles
Day 3 Tiverton to Wells - 49.70 Miles
Day 4 Wells to Hereford Cathedral - 70.21 Miles
Day 5 Hereford Cathedral to Iron Bridge - 51.51 Miles
Day 6 Iron Bridge to Standish - 82.2 Miles
Day 7 Standish to Kirkby Longsdale - 51.32 Miles
Day 8 Kirkby Longsdale to Talkin - 57.10 Miles
Day 9 Talkin to Peebles - 74.56 Miles
Day 10 Peebles to Perth - 64 Miles
Day 11 Perth to Ballater - 67.72 Miles 
Day 12 Ballater to Inverness - 74.56 Miles
Day 13 Inverness to Lairg - 49.2 Miles
Day 14 Lairg to John o’ Groats - 87.61 Miles 

Every penny raised will go directly back into Unmasked Mental Health to help us to continue to maintain and provide our free peer support services that stretch across the country for women and men aged 16+, and it will also help us to continue to make our recently launched counselling service affordable to everyone.

If you want to take on this challenge and test your physical and mental health or your company can support us in any way please get in touch via email to with the subject being Charity Bike Ride


Andy, Doug and Logan are making use of the world's best chamois cream, provided in abundance by Veloskin, as well as using our caps to keep sweat and rain at bay, soothing gel for recovery and moisturiser for the very typical and changeable British weather.

You can use the exact same products to improve your ride quality by visiting our shop!