VeloSkin continues sponsorship with WiV SunGod in 2022


After an incredibly successful partnership throughout 2021, we are pleased to announce that we will continue to sponsor the WiV SunGod team in 2022 (formerly Canyon DHB SunGod). 

Among the top road racing teams in the UK, they managed to secure both the individual and team overall prizes in the National Road Series, and with an incredibly strong lineup of riders this year, we look forward to continuing to help the riders and team achieve their goals. 

Tim Elverson, the Sports Director at WiV SunGod had this to say about the continuing partnership, “With more changes than usual in the transition from 2021 to 2022, it’s been a welcome stability to continue our partnership with VeloSkin. The products are continually developing and so it feels easy to work with the brand for another year. The range of cycling specific skincare helps us to consistently deliver and be ready for the next race or camp and means us as staff know the riders will be comfortable and looking after themselves with the right products.”

Working alongside a top team like WiV SunGod allows us to develop our products with elite riders, who are important in pushing our products to be the best they can be. VeloSkin’s Owner and Director Chris Iredale agrees it’s a valued partnership and is excited for the season ahead. 

“Despite the challenges last year presented, 2021 turned out to be an excellent and exciting season and we are delighted to continue supporting Tim and the team again in 2022. It’s important for us to help keep professional riders in top condition and able to ride day after day at the highest level. VeloSkin as a company is obsessed with development and the relationship with the team provides us with valuable insight and feedback for ongoing product development.”

The team will begin their 2022 campaign in Valencia in late January, and will be mixing it up with domestic and European racing throughout the season.